About Pop! Promos

Pop! Promos is redefining what custom means in the branded merchandise industry. Establishing and dominating the quick turn custom category, Pop! has continued to innovate year after year.  With a product line that features full-color and Pantone matched products with thousands of decoration options, Pop! offers distributors the ability to step outside of the boring, single-color, single imprint product, and offer their clients something that truly is unique to their brand.

How Did it All Start?

In the fall of 2011, at the USC season-opening football game, Sterling Wilson made an observation. In a crowd of 100,000 adoring USC Trojan fans there were team hoodies, hats, and coozies, but no sunglasses. Where were the sunglasses?

With this observation and a heavy dose of entrepreneurial spirit, Sterling found a factory in China to manufacture 2,000 pairs of sunglasses in his college’s Pantone colors and sold them in just three days at USC football tailgates. Partnering with high school friend Erin Reilly, the duo expanded to dozens of schools that fall and an observation became a business.

A Culture of Innovation

Now, Pop! Promos has been earned accolades such as Philadelphia’s #1 fastest-growing company and a spot #135 on INC 500 list. With numerous industry awards, Pop! Promos continues to push the boundaries of the branded merchandise industry. With our unique supply chain and dedicated team, Pop! Promos continues to serve our clients to the highest standards by living our motto every day: Custom Made Simple®.

Our Awards


Reciprocity Road - Innovator of the Year - “Innovation Award”
CommonSku Supplier Community Champion Award (Jordan Ettien)
Nadel - Creative Partner of the Year
Peernet - Most Creative Supplier


Premier Group - Supplier Performance Award (Paul Herrera)
Peernet - Most Creative Supplier
Nadel - Creative Partner of the Year


Proforma - Most Valuable Partner
Nadel - Creative Partner of the Year
Nadel - Outside Rep of the Year (Katie Swinburn)
Peernet - Most Creative Supplier
Boundless - Creative Supplier of the Year
SILVER Pyramid Client Programs: Distributor/Supplier Collaboration
SILVER Pyramid: Supplier Star Award of Merit


Nadel - Creative Partner of the Year


PPB - One of the Greatest Companies to Work For
Fastest Growing Supplier
Nadel - Creative Partner of the Year
SILVER Pyramid: Distributor Sales & Marketing Aids


ASI - Counselor Supplier Entrepreneurs of the Year
Peernet - Most Creative Supplier
Nadel - Creative Partner of the Year
PPAI Rising Star Award (Sarah Smith)


Nadel - Creative Partner of the Year
Boundless - Outstanding Service Awards


SBA - Young Entrepreneur of the Year (Sterling Wilson and Erin Reilly)


Philly 100 - #1

Our Team

Erin Reilly


Sterling Wilson


Paul Herrera


Sheila Boornazian

Human Resource Director

Jesse Gray

VP of Marketing

Rebecca Lebold

VP of Product Line

Meredith Mandel

Art Director

April Fisher

Chief of Staff

Katie Kring

Executive Assistant

Clare Thompson

Inside Sales Manager

Sarah Smith

Director of Strategic Accounts

Maria Acquarola

Director of Strategic Accounts

Gabriella McKeown

Director of Strategic Accounts

Jordan Ettien

Sr. Account Executive

Mac Schailey

Account Executive

Amanda Jones

Account Executive

Brody Eccles

Key Account Executive

Erika Shevrin

Account Executive

Anna Leahan

Junior Key Account Executive

Lily D'Ostilio

Sales Support Specialist

Tommy Peel

Sales Support Specialist

Kasey Tirpack

Sales Support Specialist

Jenah Laviolette

Sales Support Specialist

Celia Porter

Sales Support Specialist

Kristine Eng

Sr. Marketing Manager

Emily Kasarda

Sr. Marketing Project Manager

Steve Rambo

Sr. Graphic Designer

Tori Geiger

Sr. Content Designer

Marilyn Arians

Sr. Product Development Manager

Maia Morgan

Product Development Analyst

Brian Celenza

Sr. Product Development
Technical Designer

Jamie Griffin

Product Development 
Technical Designer

Melissa Uhl

Production Art Manager

Tom Hughes

Sr. Production Art Associate

Jack Rhodes

Jr. Production Art Associate

Anna Reitter

Creative Team Manager

Tiffany Horne

Creative Services Associate

Carl Hellstrom

Finance Associate

Dan LaBonte

Senior International Production Manager

Ali Mason

International Production Associate

MJ Johnson

Domestic Shipping Manager

Walt Lewandowski

Sr. Shipping Lead

Eric Noonan

Sr. Shipping Associate

Marissa Sichta

Sr. Shipping Associate

Leona Bohenek

Shipping Associate