
About Pop! Promos
Pop! Promos is redefining what custom means in the branded merchandise industry. Establishing and dominating the quick turn custom category, Pop! has continued to innovate year after year. With a product line that features full-color and Pantone matched products with thousands of decoration options, Pop! offers distributors the ability to step outside of the boring, single-color, single imprint product, and offer their clients something that truly is unique to their brand.
How Did it All Start?
In the fall of 2011, at the USC season-opening football game, Sterling Wilson made an observation. In a crowd of 100,000 adoring USC Trojan fans there were team hoodies, hats, and coozies, but no sunglasses. Where were the sunglasses?
With this observation and a heavy dose of entrepreneurial spirit, Sterling found a factory in China to manufacture 2,000 pairs of sunglasses in his college’s Pantone colors and sold them in just three days at USC football tailgates. Partnering with high school friend Erin Reilly, the duo expanded to dozens of schools that fall and an observation became a business.
A Culture of Innovation
Now, Pop! Promos has been earned accolades such as Philadelphia’s #1 fastest-growing company and a spot #135 on INC 500 list. With numerous industry awards, Pop! Promos continues to push the boundaries of the branded merchandise industry. With our unique supply chain and dedicated team, Pop! Promos continues to serve our clients to the highest standards by living our motto every day: Custom Made Simple®.
Our Awards





2025
•Peernet - Most Creative Supplier
•Boundless Network - Embrace the Fun (Creative Support) Supplier Award (Maria Acquarola)
•Premier Group - Paul Smith Award
2024
•PPAI - Greatest Companies to Work For
•Boundless Network - Embrace the Fun (Creative Support) Supplier Award (Maria Acquarola)
•Proforma - Top Presenter Award | Energize Philadelphia (Amanda Jones)
•Peernet - Most Creative Supplier Partner
•HALO - Supplier Rep of the Year (Sarah Smith)
•Facilisgroup - Innovator of the Year Award
2023
•Reciprocity Road - Innovator of the Year
•CommonSku Supplier Community Champion Award (Jordan Ettien)
•Nadel - Creative Partner of the Year
•Peernet - Most Creative Supplier
2022
•Premier Group - Supplier Performance Award (Paul Herrera)
•Peernet - Most Creative Supplier
•Nadel - Creative Partner of the Year
2021
•Proforma - Most Valuable Partner
•Nadel - Creative Partner of the Year
•Nadel - Outside Rep of the Year (Katie Swinburn)
•Peernet - Most Creative Supplier
•Boundless - Creative Supplier of the Year
•SILVER Pyramid Client Programs: Distributor/Supplier Collaboration
•SILVER Pyramid: Supplier Star Award of Merit
2020
•Nadel - Creative Partner of the Year
2019
•PPB - One of the Greatest Companies to Work For
•Nadel - Creative Partner of the Year
•SILVER Pyramid: Distributor Sales & Marketing Aids
2018
•ASI - Counselor Supplier Entrepreneurs of the Year
•Peernet - Most Creative Supplier
•Nadel - Creative Partner of the Year
•PPAI Rising Star Award (Sarah Smith)
2017
•Nadel - Creative Partner of the Year
•Boundless - Outstanding Service Awards
2016
•SBA - Young Entrepreneur of the Year (Sterling Wilson and Erin Reilly)
2015
•Philly 100 - #1
Our Team

Erin Reilly
Founder

Sterling Wilson
Founder

Jay Dilley
Chief Executive Officer

Paul Herrera
Chief Finance Officer

Chief Sales Officer

Rebecca Lebold
Chief Operating Officer

April Fisher
Director of Business Operations

Kristine Eng
Director of Marketing
Director of Inside Sales

Inside Sales Manager
Client Success Coordinator
Director of Strategic Accounts

Director of Strategic Accounts

Director of Strategic Accounts

Sr. Account Executive

Sr. Account Executive

Account Executive

Key Account Executive

Erika Shevrin
Account Executive

Anna Leahan
Junior Key Account Executive

Lily D'Ostilio
Account Executive

Tommy Peel
Key Account Executive

Jenah Laviolette
Sales Support Specialist

Celia Porter
Sales Support Specialist

Steve Rambo
Sr. Graphic Designer

Tori Geiger
Sr. Content Designer

Maria Raptis
Creative Product Strategist

Maia Morgan
Product Development Analyst

Brian Celenza
Sr. Product Development
Technical Designer

Jamie Griffin
Sr. Product Development
Technical Designer

Melissa Uhl
Sr. Production Art Manager

Tom Hughes
Sr. Production Art Associate

Dan Cahalane
Financial Controller

Sr. International Production Manager

Ali Mason
Sr. International Production Associate

MJ Johnson
Domestic Shipping Manager

Marissa Sichta
Shipping Lead

Eric Noonan
Sr. Shipping Associate

Leona Bohenek
Shipping Associate