About Pop! Promos

Pop! Promos is redefining what custom means in the branded merchandise industry. Establishing and dominating the quick turn custom category, Pop! has continued to innovate year after year.  With a product line that features full-color and Pantone matched products with thousands of decoration options, Pop! offers distributors the ability to step outside of the boring, single-color, single imprint product, and offer their clients something that truly is unique to their brand.

How Did it All Start?

In the fall of 2011, at the USC season-opening football game, Sterling Wilson made an observation. In a crowd of 100,000 adoring USC Trojan fans there were team hoodies, hats, and coozies, but no sunglasses. Where were the sunglasses?

With this observation and a heavy dose of entrepreneurial spirit, Sterling found a factory in China to manufacture 2,000 pairs of sunglasses in his college’s Pantone colors and sold them in just three days at USC football tailgates. Partnering with high school friend Erin Reilly, the duo expanded to dozens of schools that fall and an observation became a business.

A Culture of Innovation

Now, Pop! Promos has been earned accolades such as Philadelphia’s #1 fastest-growing company and a spot #135 on INC 500 list. With numerous industry awards, Pop! Promos continues to push the boundaries of the branded merchandise industry. With our unique supply chain and dedicated team, Pop! Promos continues to serve our clients to the highest standards by living our motto every day: Custom Made Simple®.

Our Awards

2025

•Peernet - Most Creative Supplier
•Boundless Network - Embrace the Fun (Creative Support) Supplier Award (Maria Acquarola)
•Premier Group - Paul Smith Award

2024

•PPAI - Greatest Companies to Work For
•Boundless Network - Embrace the Fun (Creative Support) Supplier Award (Maria Acquarola)
•Proforma - Top Presenter Award | Energize Philadelphia (Amanda Jones)
•Peernet - Most Creative Supplier Partner
•HALO - Supplier Rep of the Year (Sarah Smith)
•Facilisgroup - Innovator of the Year Award

2023

•Reciprocity Road - Innovator of the Year
•CommonSku Supplier Community Champion Award (Jordan Ettien)
•Nadel - Creative Partner of the Year
•Peernet - Most Creative Supplier

2022

•Premier Group - Supplier Performance Award (Paul Herrera)
•Peernet - Most Creative Supplier
•Nadel - Creative Partner of the Year

2021

•Proforma - Most Valuable Partner
•Nadel - Creative Partner of the Year
•Nadel - Outside Rep of the Year (Katie Swinburn)
•Peernet - Most Creative Supplier
•Boundless - Creative Supplier of the Year
•SILVER Pyramid Client Programs: Distributor/Supplier Collaboration
•SILVER Pyramid: Supplier Star Award of Merit

2020

•Nadel - Creative Partner of the Year

2019

•PPB - One of the Greatest Companies to Work For
•Nadel - Creative Partner of the Year
•SILVER Pyramid: Distributor Sales & Marketing Aids

2018

•ASI - Counselor Supplier Entrepreneurs of the Year
•Peernet - Most Creative Supplier
•Nadel - Creative Partner of the Year
•PPAI Rising Star Award (Sarah Smith)

2017

•Nadel - Creative Partner of the Year
•Boundless - Outstanding Service Awards

2016

•SBA - Young Entrepreneur of the Year (Sterling Wilson and Erin Reilly)

2015

•Philly 100 - #1

Our Team

Erin Reilly

Founder

Sterling Wilson

Founder

Jay Dilley

Chief Executive Officer

Paul Herrera

Chief Finance Officer

Julie Callahan

Chief Sales Officer

Rebecca Lebold

Chief Operating Officer

April Fisher

Director of Business Operations

Kristine Eng

Director of Marketing

Nina McHenry

Director of Human Resources

Meredith Mandel

Director of Product Line Operations

Jesse Gray

Director of Digital Transformation

Katie Kring

Executive Assistant

Greg Burpee

Director of Inside Sales

Clare Thompson

Inside Sales Manager

Mike Hall

Client Success Coordinator

Sarah Smith

Director of Strategic Accounts

Maria Acquarola

Director of Strategic Accounts

Gabriella McKeown

Director of Strategic Accounts

Jordan Ettien

Sr. Account Executive

Amanda Jones

Sr. Account Executive

Mac Schailey

Account Executive

Brody Eccles

Key Account Executive

Erika Shevrin

Account Executive

Anna Leahan

Junior Key Account Executive

Lily D'Ostilio

Account Executive

Tommy Peel

Key Account Executive

Jenah Laviolette

Sales Support Specialist

Celia Porter

Sales Support Specialist

Julie Gorustovich

Sales Support Specialist

Isaac Gold

Sales Support Specialist

Alicia Kugler

Sales Support Specialist

Emily Kasarda

Sr. Marketing Project Manager

Steve Rambo

Sr. Graphic Designer

Tori Geiger

Sr. Content Designer

Maria Raptis

Creative Product Strategist

Maia Morgan

Product Development Analyst

Brian Celenza

Sr. Product Development
Technical Designer

Jamie Griffin

Sr. Product Development 
Technical Designer

Melissa Uhl

Sr. Production Art Manager

Tom Hughes

Sr. Production Art Associate

Jack Rhodes

Production Art Associate

Anna Reitter

Creative Team Manager

Tiffany Horne

Sr. Creative Services Associate

Sophie Poindexter

Jr. Creative Services Associate

Dan Cahalane

Financial Controller

Ryan Morrison

Finance Associate

Dan LaBonte

Sr. International Production Manager

Ali Mason

Sr. International Production Associate

MJ Johnson

Domestic Shipping Manager

Marissa Sichta

Shipping Lead

Eric Noonan

Sr. Shipping Associate

Leona Bohenek

Shipping Associate

Cory Clement

Shipping Associate